Objectives: Not only to attract new visitors to South Africa but also to motivate previous holidaymakers to re-visit and to catch-up on events they previously missed.

This magazine has no intentions to be a special destination and B&B guide for the already interested visitors, this magazine provides the beauty of the cape in landscapes and people, townships and the struggle of sustainability, has "evergreen" articles of interest, discusses art and culture including many page-size photographs, targeting not only visitors or ex visitors who are familiar with SA but also those who until today didn’t have the courage or intention visiting our country. This is more an everlasting coffee table book and not an advertising magazine that only last for the current season!

In short it reflects the contents of the last 12 months editions of On Set Images eNews, which articles are consolidated and brought up-to-date before being published.

Go to: http://www.capetownminstrels.co.za/english/home.php and click on What's Up. A window on the left of the upcoming page contains links to the archived editions.

Note: The current approach of local information passed on to its readers is more to provide visitors with information on accommodation, destinations and events once they decided to visit or have arrived in South Africa. Such brochures are mostly on a high quality standard.

Distribution
2/3rd of the edition of envisaged 15’000 copies will be distributed in Germany. They will be on sale at the most frequented airports and train stations. Some copies will be locally available but the remaining bulk is aimed to go to strategic airports around the globe.

Volume, Quality and Cost
Paper and print of the magazine will be of high quality rather equivalent to a coffee table book.