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GONews February 2008, No. 24-001

Andre Jacobs
Marketing our business

Andre Jacobs presenting the MOB's objectives and his vision on the MOB's impact

Primary focus of Consulate

Spear-heading the marketing of Hout Bay as a preferred destination & developing a Hout Bay-brand, a memorable packaged-experience for visitors and maximising sustainable benefits to the business sector & the community.

Present Stakeholders
  • The Business sector : owners of businesses
  • The Public sector : Government (Local, Provincial & National)
  • Building Owners
  • Community organisations
  • Non Government Organisations
  • The Press
  • International Community Organisations
  • Faith-based organisations

MOB Purpose

To develop and formalise a business-driven vehicle to act as a catalyst, to coordinate and act as a conduit through which an ultimate marketing plan may be instituted.
  1. Plan :
    • Developing a plan
    • Determine drivers
    • Execution of plan

  2. Recommendation :
    • Formalisation of body (Trust / Foundation)
    • Call for nominations of Trust / Foundation members

  3. Other :
    • RBHY Web-site launch
    • Wine tasting
    • Newspaper
    • Festivals & Events co-ordination 2008
    • 2010
    • 23 May 2008
    • New members

Source: News February 2008 MOB Gallery HB Events TopPage Top

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